Why Verification of your Social Media Platform gives a competitive edge
Let’s discuss why social accounts need to be verified by social platforms, and why we need to have protocols in place to ensure that all new accounts meet these criteria as soon as they go live as well as constantly monitor that all current and legacy accounts have been kept compliant.
Social media verification is a matter of prestige to social media accounts. Once attributed only to celebrities, public figures, and global entities, verification is now available to brands as well. The blue check on a brand page informs the user that the account has been verified by the social media platform and is authentic (Grome, 2021).
“The blue check on a brand page informs the user that the account has been verified by the social media platform and is authentic. A consumer is likely to choose a brand with a blue check than one without it while making a purchase”
A blue check on the brand’s social media page provides certain respect and reputation to the company. The lack of the same may influence the buying propensity of the consumer negatively. A consumer is likely to choose a brand with a blue check than one without it while making a purchase (Grome, 2021).
Hence, if a brand is not verified by the social media platform, it may not be considered credible or trustworthy by the users or consumers. To make the social media page worthy of verification, companies must establish their brand presence. Building and maintaining a healthy following and engagement, promoting your brand, and avoiding bad social media practices are important to gain the verification tag (RICH + RIOT, n.d.).
One of the features of Revizor is to constantly monitor the status of social accounts, including if they are verified by a social platform and report findings to the business in the format and manner that has been found to be the most useful for each market, part of the business or platform they are using for advertisement.
For more information about how Revizor can support your business monitor its digital assets – email info@uptitude.co.uk
By Yauheniya Tyler, Psychology BSc.
References:
Grome, J. (2021). Council Post: What Social Media Verification Can Mean For Your Brand — And How To Get It. [online] Forbes.
Available at: https://www.forbes.com/sites/forbesbusinesscouncil/2021/03/16/what-social-media-verification-can-mean-for-your-brand---and-how-to-ge t-it/?sh=591dbcb01bdd [Accessed 6 Jul. 2021].
RICH + RIOT. (n.d.). Verified? Is It Really Important? [online]
Available at: https://www.richandriot.com/blog/verified-is-it-really-important [Accessed 6 Jul. 2021]